Patient engagement has emerged as the next evolution in healthcare marketing research. However, the role of digital technologies in fostering patient engagement remains unexplored. This study aims to fill this gap by exploring the role of Italian patients’ engagement as perceived by health experts and how digital technologies affect patients’ engagement.
Exploring the role of digital technologies on patients’ engagement.
Sabina De Rosis;Milena Vainieri
2022-01-01
Abstract
Patient engagement has emerged as the next evolution in healthcare marketing research. However, the role of digital technologies in fostering patient engagement remains unexplored. This study aims to fill this gap by exploring the role of Italian patients’ engagement as perceived by health experts and how digital technologies affect patients’ engagement.File in questo prodotto:
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