Turning a business idea into a real business through an entrepreneurial learning approach based on dynamic start-up business model simulators

In this paper we argue that the use of System Dynamics modelling applied to Business Model design and representation may result in an entrepreneurial learning approach to support potential entrepreneurs in exploring and learn how a business operates and reacts according to alternative strategic choices. As such, a Dynamic Business Modelling approach provides useful insights to start-up entrepreneurs learning processes by capturing and explaining how critical Business Model elements interact to produce enduring competitive advantages over time.