The aim of this paper is to integrate open innovation with co-development in a con-text where a company is searching for new avenues of differentiation moving from a product based offering to a service based offering. Indeed, this evolution leads to breaking through some transitions towards the definition of a new approach with cus-tomers, where not only incentives are aligned for a short term partnership, but rather business model and innovation roadmaps converge for the definition of a co-development platform. We show here the case of AEN is going through a paradigm shift, from closed to open innovation, breaching its boundaries, and engaging with customers in a structured way: a platform articulated in three phases, realizing a per-fect mix of virtual and physical tools, was implemented. This has allowed the compa-ny to trigger and maintain conversations with customers, designing together the fu-ture of the business. We were able to observe AEN as this strategy was unfolding, still the implementation of this strategy needs to happen.
Collaborative creation and development with customers: the case of Ansaldo Energia
DI MININ, Alberto;APPIO, FRANCESCO PAOLO;CORSI, SIMONE;LAZZERI, Francesca
2012-01-01
Abstract
The aim of this paper is to integrate open innovation with co-development in a con-text where a company is searching for new avenues of differentiation moving from a product based offering to a service based offering. Indeed, this evolution leads to breaking through some transitions towards the definition of a new approach with cus-tomers, where not only incentives are aligned for a short term partnership, but rather business model and innovation roadmaps converge for the definition of a co-development platform. We show here the case of AEN is going through a paradigm shift, from closed to open innovation, breaching its boundaries, and engaging with customers in a structured way: a platform articulated in three phases, realizing a per-fect mix of virtual and physical tools, was implemented. This has allowed the compa-ny to trigger and maintain conversations with customers, designing together the fu-ture of the business. We were able to observe AEN as this strategy was unfolding, still the implementation of this strategy needs to happen.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
